The idea for the Lax Loft was originally conceived in 2004 by our dad, coach and mentor, the late Bob Johnson, and his friend Brian Cooley. They wanted to provide the Roanoke Valley with a sporting goods store dedicated to the sport of lacrosse. In 2009, we picked up the idea and ran with it, opening the Lax Loft in 2010.

Today, our vision is to be a one-stop shop where all your lacrosse needs may be fulfilled. Want a crazy, colorful customized head? We do that. Want to design a custom shaft for your team? We do that, too! Customer service is the name of the game here at the Lax Loft.

Brothers Mack and Zack Johnson